Conceptual Design & Master Plan

Introducing the CERTUS Institute Complex
at Lake Idamere Crossing

Not a memory care wing with apartments attached — a purpose-designed campus that puts the CERTUS Institute's six pillars under one architectural identity for the first time. A signature Institute Hall anchors a licensed memory-care community, a right-sized 55+ active-adult residence, and a co-located AdventHealth clinical suite on 18.68 lakefront acres in Tavares, Florida — designed to be recognized, not just occupied.

0
Site Acres, Lake Idamere
0
Tavares Residents Age 65+
5th
Proposed CERTUS Community
06.01.27
AHCA Rule Deadline
CERTUS Institute conceptual design master plan board for Lake Idamere Crossing

CERTUS Institute Conceptual Design — Idamere Crossing Lakefront Campus. Illustrative master plan board; click to enlarge. Site metrics shown here (acreage, address) are from the concept board and are being reconciled against the surveyed 18.68-acre parcel detailed later in this framework.

Florida's new Memory Care Services (MCS) license — created by CS/SB 1404, signed into law May 22, 2026, with House companion CS/HB 1295 — converts "memory care" from a marketing phrase into a licensed clinical category. CERTUS Memory Care has operated at that standard since 1999, exclusively, across four Central Florida communities. The CERTUS Institute Complex is the site to extend that standard into Lake County — and the first time the Institute's full architecture, not just its licensed community, gets a building of its own.

What follows is the complete framework: the regulatory basis, the site itself, the demographic case, the conceptual design and brand identity that make this campus recognizable on sight, the master site plan, the campus massing and unit concepts, an illustrative financial model, the fit against the CERTUS Institute's own six-pillar architecture, a phased delivery sequence, and the partnership structure that gets it built.

Section One

The Regulatory Mandate

The same statutory clock that governs the CERTUS Institute's build sequence governs this site. Every phase of Lake Idamere Crossing is timed against it.

May 22, 2026
CS/SB 1404 signed into law — effective immediately
Creates the Memory Care Services (MCS) license as a fourth ALF specialty category. Any facility serving a memory-care resident, or advertising memory care, must hold it.
July 1, 2026
SB 578 — Alzheimer's Disease Awareness Initiative takes effect
A statewide public-information campaign begins — the channel Florida families will use to learn the new standard exists, and the channel a new CERTUS community can be positioned inside from day one.
June 1, 2027
AHCA's statutory deadline to finalize MCS license rules
Minimum standards on staffing, training, physical plant, contracts, and advertising become final. This is the target licensure date for the Lake Idamere Crossing memory-care community.
Dec 2027
Six-month compliance window closes for existing facilities
New facilities licensed after the rule takes effect need the license immediately — which is the position this site is built to be in.

Of 2,985 licensed ALFs in Florida, 805 currently claim to provide memory care. A new, purpose-built, AHCA-licensed community entering Lake County in 2027 opens already inside the standard the rest of the market is retrofitting to meet.

Section Two

The Site — Lake Idamere Crossing

18.68 acres on the west shore of Lake Idamere in Tavares, fronting State Road 19 with a full-access drive planned off Lane Park Cutoff Road. Directly across SR-19 from Cornerstone Hospice, down the road from Lake Tech Public Safety Institute, and adjacent to an existing 71-unit townhome phase under the same development team.

Aerial parcel boundary of Lake Idamere Crossing
Site MetricValue
Total site area18.68 acres
Net developable acres11.1 acres
Frontage / accessState Road 19; full-access drive on Lane Park Cutoff Rd
Zoning pathLive Local Act — residential permitted without rezoning
TrafficDriveway and turn-lane geometry found acceptable in Sept. 2024 Traffic Impact Analysis
EnvironmentalPhase I ESA clean; ≈ 3.5 acres wetlands, 4.9 acres open water, up to 3 potential gopher tortoise burrows to resolve
Adjacent contextCornerstone Hospice (across SR-19) · Lake Tech Public Safety Institute · existing 71-unit townhome phase
Section Three

Market Opportunity — Why Tavares, Why Now

Tavares reached roughly 22,000–22,400 residents in 2025, growing 3–4% a year — a fast-growing small city, not a saturated one. What sets it apart is age structure: median age is 54.6 years, 38.0% of residents are 65 or older against a 16.8% national share, and only 15.5% are under 18. The "potential support ratio" — working-age residents per senior — is only 1.3.

Tavares vs. U.S. National Age Distribution — Hover to Compare

Sources: U.S. Census Bureau QuickFacts; Neilsberg Tavares Population by Age (2025); World Population Review; DataUSA.

Income

$57.6K–$58.9K

Median household income, with ~75% homeownership and median home value $225K–$311K — an equity base for private-pay senior moves.

Memory Care Cost

$5.3K–$5.9K / mo

Florida statewide median private-pay memory care rate, 2026 — Central Florida generally prices below Tampa, Orlando-luxury, and South Florida bands.

Growth

3–4% / yr

Population growth rate, nearly 18% since the 2020 Census — an undersupplied, growing base for age-restricted product.

Section Four — The Selling Point

Conceptual Design & Brand Identity — The CERTUS Institute Complex

Every operator in Florida will soon hold the same license. Very few will have a building that says so before a family ever walks in. The concept here is to stop designing "a memory care community with apartments next to it" and start designing the CERTUS Institute Complex — a single, recognizable campus identity where the architecture itself carries the brand: licensed, purpose-built, and unmistakably CERTUS from the moment it's visible off State Road 19.

The floor plans prove the campus works. The design is what makes a family remember it, a discharge planner recommend it by name, and a drone photo do more marketing than a brochure ever could.

The Institute Hall — A Signature Front Door

A central, two-story Institute Hall becomes the campus's architectural signature and its literal front door — the physical home of the CERTUS Institute's welcome center, family resource office, certification classroom, and embedded AdventHealth reception, connected by covered walkways to the memory-care households on one side and the active-adult residences on the other. It is the one building on campus every visitor, every family, and every referral partner sees first.

CERTUS at Waterford Lakes exterior entrance
CERTUS at Waterford Lakes — exterior entrance
CERTUS Premier Memory Care Living monument sign
Existing monument sign — brand identity precedent
CERTUS at Waterford Lakes secured courtyard
Secured courtyard — the therapeutic garden precedent
Photography: CERTUS at Waterford Lakes, provided by Gilbert L. Feliciano / Created In Bed. Reference imagery of an existing CERTUS community — not photographs of Lake Idamere Crossing, which is undeveloped.

These are original concept renderings built for this campus — not photographs of Lake Idamere Crossing, which is undeveloped — but they follow the exact material and emotional register shown in the real CERTUS at Waterford Lakes photography above: warm, residential-scale exteriors; a Town Center that puts a bistro, theater, salon, and fitness center under one roof; a secured therapeutic courtyard; and research-based color-contrast interiors.

CERTUS Memory Care warm stucco · residential scale 55+ Active Adult connector wing to residences CERTUS INSTITUTE COMPLEX The Institute Hall — Signature Entry Concept welcome center · certification classroom · family resource office · AdventHealth reception
Original concept rendering, built for this presentation — not a photograph and not yet an architect's drawing. Palette and massing follow CERTUS's own material language (warm stucco, standing-seam roofing, glass entry) as described in CERTUS's published design materials.
Town Center — one roof, under skylights Bistro Masterpiece Theater Salon & Spa Fitness Center Post Office & Library Town Center Concept bistro · theater · salon · fitness — under one roof
Secured therapeutic courtyard Therapeutic Courtyard color-contrasted path · raised garden beds · secured perimeter
Concept illustrations only. CERTUS's published materials describe color-contrast pathways, a secured therapeutic garden, and a destination Town Center (bistro, theater, salon, fitness) as standard features across its existing communities — the elements above translate that same program onto this site.
Brand Identity System

One Identity, Carried From Sign to Suite

The CERTUS Institute Complex identity extends the palette CERTUS already uses in its Institute materials — warm gold, lakeside teal, and parchment — onto the building itself: monument signage, wayfinding, roofing accents, and interior finishes all read as one system, so the campus is recognizable in a drone photo, a referral packet, or a family's first drive past the gate.

Palette

Institute Gold
#8A6212
Lakeside Teal
#00756A
Sunset Rust
#A1461F
Fieldstone Slate
#4D5763
Parchment
#F5F3EE
Institute Ink
#111111

Materials

Warm Limestone Stucco
Institute Hall & connector wings — precedent: CERTUS at Waterford Lakes
Standing-Seam Teal Roof
Rotunda & AdventHealth suite
Gold-Toned Metal Accents
Lantern, signage, entry canopy
Glass Curtain Entry
Institute Hall portico & lobby

Monument Signage

The existing CERTUS monument sign (below, at Waterford Lakes) already establishes the mark, palette, and stacked-stone base the new campus entry sign is designed to extend — updated here with the Institute Complex name and Lake Idamere Crossing address.

Existing CERTUS monument sign at Waterford Lakes

Existing — CERTUS at Waterford Lakes

C CERTUS INSTITUTE COMPLEX Memory Care · Active Adult AdventHealth Wellness LANE PARK CUTOFF RD · TAVARES FL

Proposed — Lake Idamere Crossing entry

The Argument

Why the Design Is the Selling Point

Every competitor entering the post-June-2027 market will have the same license. Almost none will have designed a building around it. That gap is what the Institute Hall concept is built to close.

Visibility

Seen Before It's Searched

Full frontage on State Road 19 means the Institute Hall and its signage are visible to daily commuter and hospital traffic — brand impressions before a single search query.

Referral Confidence

Remembered by Name, Not Floor Plan

Discharge planners and elder-law attorneys refer what they can picture. A landmark building is easier to recommend with confidence than a generic beige ALF.

Premium Positioning

Architecture Signals the License

A purpose-built Institute Hall visually separates this community from mixed ALFs retrofitting a wing — supporting the premium private-pay rate the market already bears.

Content Ecosystem

A Building the Content Engine Can Use

Pillar VI — the CERTUS content ecosystem — gets a flagship image: the Institute Hall becomes the recurring visual in the state's Alzheimer's Awareness Initiative moment.

Family Experience

An Arrival Sequence, Not Just an Entrance

The covered walk from the Institute Hall to each household is designed to soften the emotional weight of a placement decision — dignity, visible from the driveway in.

Institute Identity

One Building, Six Pillars

For the first time, the Institute's welcome center, certification classroom, embedded healthcare reception, and family resource office share a single address and a single façade.

Section Five

Illustrative Master Site Plan

A two-tier campus on the 18.68-acre parcel, organized around the Institute Hall's entry sequence: the CERTUS Memory Care community and AdventHealth suite sit on the quieter, lake-adjacent west side; the 55+ active-adult residences and shared clubhouse occupy the larger east portion, closer to the primary access drive. Hover any building to see its program; click a legend item to jump to its detail section.

Lake Idamere STATE ROAD 19 LANE PARK CUTOFF ROAD Access Drive CERTUS Memory Care Community — 60 licensed beds, secured household courtyards CERTUS MEMORY CARE 60 licensed beds · secured courtyards AdventHealth Clinical & Wellness Suite — co-located, legally separate entry ADVENTHEALTH SUITE co-located clinical care 55+ Active Adult Residences — approximately 165 units, 3-story, lake-view corridor 55+ ACTIVE ADULT RESIDENCES ≈165 units · 3-story · lake-view corridor Shared Clubhouse & Amenity Pad — pool, fitness, dining, leasing SHARED CLUBHOUSE & AMENITY PAD pool · fitness · dining · leasing Parking Parking Wetland / Landscape Buffer N
Conceptual planning diagram only — not a permitted or engineered site plan. Building footprints, drives, and parking are illustrative pending civil engineering, wetland delineation, and AHCA physical-plant review.
Section Six

Campus Massing — Height & Adjacency

A deliberately quiet, residential-scale memory-care community sits lakeside; the taller active-adult building steps back from the water, with the clubhouse anchoring the lake frontage. Scroll into view to see the massing rise.

Lake Idamere CERTUS Memory Care 2-story · secured courtyards AdventHealth Suite 1-story · co-located 55+ Active Adult Residences 3-story · elevator-served · lake-view corridor Clubhouse
Conceptual massing diagram only — not an architectural elevation. Building heights, setbacks, and materials are illustrative pending design development. Material and character precedent: see the photo gallery in Section Four.
Section Seven

CERTUS Memory Care — Household Model

Sixty licensed beds organized into three 20-resident households — early-, mid-, and advanced-stage — around a secured sensory courtyard, consistent with CERTUS's existing MAPS® and SPIN® programming rather than an institutional corridor model.

Personalized suite — color-contrast design concept contrast-edged bed linens contrast door frame red tableware — appetite cue Based on CERTUS's published color-and-contrast design research
Secured Perimeter — Single Point of Controlled Egress Secured Sensory Courtyard Household A — 20 residents, early-stage Household A 20 residents · early-stage Household B — 20 residents, mid-stage Household B 20 residents · mid-stage Household C — 20 residents, advanced-stage Household C 20 residents · advanced-stage Shared Support Core — dining, salon, clinical office, staff Shared Support Core dining · salon · clinical office
Conceptual programming diagram, not an architectural floor plan. Final design subject to AHCA physical-plant standards under the MCS license.
Section Eight

55+ Active Adult — Building & Unit Mix

A right-sized, roughly 165-unit version of the site's existing market-rate active-adult concept, scaled proportionally from the base 220-unit standalone model to make room for the CERTUS memory-care wing on the same parcel.

Illustrative Unit Mix — Click a Slice to Isolate
Unit TypeStandalone Model (220 units)Blended Campus (≈165 units)Illustrative Rent
Studio2015$1,550 / mo
1 Bedroom145109$1,800 / mo
2 Bedroom5541$2,200 / mo
Total220≈165
Section Nine

The Single-Owner, Two-Parcel, Phased Model

The illustrative comparison above has been superseded by a working investment-committee model, built by EV Real Estate Solutions, LLC for CERTUS as buyer and developer. Six tabs — README, Assumptions, MC_Parcel, AA_Parcel, Phasing, and IC_Summary — carry a single structure: CERTUS acquires the full site and develops it in two phases on two legal parcels under common ownership. Parcel MC is the 60-bed licensed memory-care community under the MCS license (CS/SB 1404), plus a clinical suite shell, financed with healthcare debt on a construction-to-HUD-232 path. Parcel AA is the 165-unit mixed-income 55+ community under the Live Local Act, financed with conventional multifamily debt. Two parcels and two borrower entities preserve financing efficiency and exit optionality even under single ownership, with the MCS license held in a separate operating entity from the real estate.

What the base inputs show — and the shape of the result — matters more than any single figure. At the $4.25M land target, the campus is a $61.0M total commitment: $22.9M on Parcel MC (60 beds at $340K per bed all-in, plus the clinical suite shell and land allocation) and $38.1M on Parcel AA. Combined stabilized NOI is about $3.93M, a 6.44% blended yield on cost, against a combined value of $60.9M. As pure real estate, the campus is breakeven at the target land price — and negative $1.3M at the seller's $5.5M ask.

Stabilized NOI & Total Development Cost by Parcel
Value Less Cost — Real Estate Lens Only ($ Millions)

The two parcels behave very differently inside that total, which is exactly why they're split. Parcel AA is the profitable real estate: $2.34M NOI including the Live Local ad valorem tax exemption, a 6.15% yield on cost, roughly $950K of value surplus, and a conventional perm takeout at $25.4M that returns all construction equity plus about $600K. Parcel MC runs about $1M negative on a pure cap-rate lens at a 7.25% cap, with value per bed ($341K) sitting just under cost per bed ($358K). That's honest, and it's also the line where the model deliberately stops: what sits outside it is everything CERTUS actually buys the site for — the operating margin kept as owner-operator rather than paid away as tenant, management economics, the CERTUS at Home extension into Lake County, and a fifth flagship positioned inside the MCS license before the rest of the market retrofits.

MetricParcel MC (60 beds)Parcel AA (165 units)Campus
Total development cost$22.86M$38.13M$60.99M
Stabilized NOI$1.58M$2.34M$3.93M
Yield on cost6.91%6.15%6.44%
Stabilized value$21.85M$39.07M$60.93M
Value surplus / (gap) vs. cost–$1.01M+$0.95M–$0.06M
Takeout debt$15.93M (HUD 232)$25.38M (conventional perm)$41.32M
Construction equity$8.00M$13.34M$21.35M
Equity released at takeout+$1.07M+$0.60M+$1.67M

"The real estate carries itself at $4.25M and subsidizes nothing; every dollar above that is paid out of the strategic premium." — the line for the committee.

The HUD 232 takeout on Parcel MC, at the 1.45 DSCR limit, comes in at $15.9M — refinancing out the construction loan with about $1.1M to spare. Peak equity is $21.3M if Phase 2 starts before Phase 1 recycles, dropping to $19.7M net after both takeouts. The DSCR line on the 232 sits exactly at covenant, so the memory-care rate and margin assumptions carry no slack: if the market study lands at $5,600 instead of the model's $5,900, the takeout shrinks and equity stays trapped — worth showing CERTUS plainly rather than discovering it in underwriting.

Source: Lake Idamere Crossing — CERTUS Single-Owner Campus Model, prepared by John Rodriguez (EV Real Estate Solutions, LLC) for CERTUS as buyer and developer. Preliminary, for discussion purposes only. Memory-care rate, occupancy, and margin assumptions require a CERTUS-underwritten operating budget and a licensed-bed market study for Lake County; AHCA physical-plant standards under the MCS license are not final until June 1, 2027, so Parcel MC construction pricing is a placeholder pending rulemaking.

Section Nine-A

Investment Committee Summary & Land Sensitivity

The IC-level read: this is a rational entry for an owner-operator and an unacceptable one for a merchant developer — which is precisely why CERTUS as buyer is the right owner for the site, and also why the land discipline can't slip.

Land SensitivityTarget ($4.25M)Seller Ask ($5.50M)
Campus surplus / (gap) vs. total cost–$0.06M (breakeven)–$1.31M
Every land dollar above the target comes straight out of the campus margin.

Eight Gating Conditions Before Capital Commitment

1Land under contract at or near target with entitlement earnout structure and assignability confirmed
2Tavares C2 use table confirmation for the ALF/memory-care use on Parcel MC
3Florida counsel written opinion: 55+ overlay on the Live Local project without loss of statutory rights
4FHFC verification of 120% AMI rent limits for Lake County (placeholders in this model)
5Licensed memory-care market study vs. actual Lake County bed inventory — demand is needs-based
6Active-adult market study supporting the market-rent assumptions
7AHCA MCS rulemaking participation; construction pricing refresh when physical-plant standards are final
8Clinical suite provider commitment before attributing suite income (currently modeled as shell + NNN)

These eight conditions travel with the numbers — printed at the base of the IC_Summary tab so they can't be separated from the figures they gate.

Section Ten

Fit Against the CERTUS Institute's Six Pillars

A fifth CERTUS community at Lake Idamere Crossing is not a new operating model — it is the CERTUS Institute's existing six-pillar architecture applied to a new address, each pillar already mapped to a provision of Chapter 2026-102.

Pillar I

The Communities

Lake Idamere Crossing becomes CERTUS's fifth operating community — the site's 60-bed household model extends the same operating proof already running at Dr. Phillips, Mount Dora, Vero Beach, and Waterford Lakes into Lake County.

Pillar II

CERTUS at Home

The co-located AdventHealth suite gives CERTUS at Home a Lake County assessment point — extending the same clinical protocol into Tavares-area family homes for residents not yet ready for placement.

Pillar III

Certification

Staff trained and dementia-certified through the CERTUS Institute before opening — meeting the s. 430.5025, F.S. training standard from day one, with the AdventHealth / Orlando Health protocol-based track piloted on-site.

Pillar IV

Embedded Healthcare

The AdventHealth Clinical & Wellness Suite is Pillar IV built in physical form — a legally separate, co-located provider closing the gap between supportive and clinical care on this specific campus.

Pillar V

FALA Governance

A new, purpose-built community entering an underserved county ahead of the AHCA rule deadline gives CERTUS's governance seat a live example to point to in rule-workshop conversations.

Pillar VI

The Ecosystem

A flagship lakefront community is a natural feature for CERTUS's content engine as the state's Alzheimer's Disease Awareness Initiative (effective July 1, 2026) puts memory care in front of more Florida families than ever.

Section Eleven

Illustrative Development Phasing

Development timing runs against the same statutory calendar as the CERTUS Institute's own build sequence. Hover a bar for phase detail; click to jump to that phase below.

Phase Build Sequence Against the Regulatory Calendar
Phase 0 — Entitlement & Due Diligence
Now → Mid-2026
Trigger

SB 1404 signed; site under evaluation

Action

Reopen land talks toward $4.25M target; wetland & gopher tortoise survey; CERTUS market study; MCS pre-application to AHCA

Milestone

Site plan and program locked; GMP-level estimate in hand

Phase 1 — CERTUS Memory Care + AdventHealth Suite
2026 → June 2027
Trigger

AHCA rule workshops ahead of June 2027 deadline

Action

Build 60-bed household community; co-locate AdventHealth suite; staff hiring & CERTUS Institute training

Milestone

AHCA MCS licensure and certificate of occupancy at rule-effective date

Phase 2 — 55+ Active Adult Residences
2027 → 2028
Trigger

Memory-care community stabilizing; AA construction financing closed

Action

Build ≈165 units, 3-story; clubhouse & shared parking; lease-up cross-marketed to CERTUS families

Milestone

Stabilized occupancy across both residential tiers

Phase 3 — Stabilization & Campus Optimization
2028 and beyond
Trigger

Full campus operating at stabilized occupancy

Action

Extend CERTUS at Home into Tavares; evaluate refinance / hold-sell

Milestone

CERTUS's fifth flagship community fully established

Section Twelve

Partnership Structure

Three parties, three clearly separated roles — the same clean separation of ownership, operations, and clinical care that makes the AdventHealth embedded-provider model work at CERTUS's existing communities.

Landowner / Developer

Real Estate & Capital

Acquires and entitles the 18.68-acre site, funds or arranges vertical construction and conventional debt, owns the active-adult residences and campus infrastructure.

CERTUS Memory Care

Licensed Operations

Ground-leases or purchases the memory-care parcel; holds the AHCA MCS license; operates the community under its existing brand, programming, and Institute-trained staff.

AdventHealth

Clinical Presence

Leases or co-locates the clinical/wellness suite as a legally separate, embedded provider, consistent with the certification and clinical-integration work already underway with CERTUS.

Program Summary — Campus at a Glance
18.68
Total Site Acres
225
Total Units + Beds
60
CERTUS Licensed Beds
≈165
Active Adult Units
Culture Creates Demand. Systems Protect Value.

One campus. A licensed standard the rest of the market is still building toward.

This framework pairs a proven, purpose-built memory-care operator with a site and a submarket built for it, at the exact moment Florida law converts "memory care" from a marketing claim into a licensed standard. Lake Idamere Crossing gives CERTUS a flagship fifth community — and gives this site the differentiated program its own numbers say it needs.

Next Steps

CERTUS site visit and preliminary program test-fit for a 55–65-bed licensed memory-care wing.

Confirm AdventHealth's interest in a co-located clinical suite under the existing certification-partnership framework.

Reopen land-price negotiations toward the model's $4.25M target, informed by the memory-care revenue line.

Commission a licensed memory-care market study and GMP-level construction estimate specific to the MCS program.

Prepared For
Troy Cox
CERTUS Memory Care
AdventHealth
Prepared By
Gilbert L. Feliciano
Created In Bed
John G. Rodriguez
EV Real Estate Solutions
Lake Idamere Crossing — Master Plan & Development Framework. Conceptual planning document prepared for discussion purposes. Not an offering, appraisal, permitted site plan, or commitment of capital. Figures marked illustrative are original estimates pending licensed operator underwriting, GMP-level construction pricing, and AHCA review.